MushyKinz was created by Anna, Erin, and Christian - digital creators turned brand-builders with over 24 billion lifetime views and 2.6 billion in the past year alone across Tiktok and Youtube. Together, they’ve built massive audiences and deep trust with their fans by telling authentic, joyful stories that resonate with kids and tweens.
In 2024, they introduced MushyKinz: a line of sticky, squishy collectible toys featuring their original “Taba” characters. A Taba Squishy is a food-grade silicone, soft & slow-rising, more durable and detailed than other ‘mochi’ squishies. With no paid advertising, the brand has already pulled in over 250 million organic views in just over 6 months.
MushyKinz are ultra-soft taba-style squishy collectibles made from smooth, non-toxic silicone for a slow-return, super-satisfying squeeze. Featuring cute, character-driven designs in blind box formats, they’re perfect for collecting, trading, gifting and sensory play. Trend-led, tactile and irresistibly squishable.
Available in 3 fun collectible sensory styles.
5 Piece Tiny Bag Charm Squishy
- Includes 5 mini Taba squishy pocket pals in every blind bag
- Comes in a reusable clip-on pouch – perfect as a bag charm
- Soft, slow-rise squishy texture for satisfying fidget fun
- Collect multiple characters, including a super rare icee MushyKinz
- Suitable for ages 5+
Original Squishy
Get ready to mush the OG squad! The MushyKinz Original Squishy Blind Box brings back the super cute, super satisfying Taba squishies everyone loves. Each blind box contains one adorable Series 1 character, featuring bright colours, sweet expressions and that irresistible sticky-squishy texture. With 10 different characters to collect, every unboxing is a fun surprise!
- 1 x MushyKinz Original Taba Squishy per blind box
- 10 assorted Series 1 characters to collect
- Soft, sticky Taba squishy texture for satisfying sensory play
- Cute cube-shaped animal designs in bright colours
- Suitable for ages 5 years
Jelleez Squishy
Get ready to satisfy the squoosh! MushyKinz Jelleez Squishy Series 1 features adorable cube-shaped characters in a super soft, jelly-like texture you won’t want to put down. With their translucent colours and irresistibly squishy feel, these sensory fidget toys are perfect for squeezing, stretching and stress relief fun.
- Super soft, jelly-like squishy texture for ultimate sensory fun
- 5 assorted Series 1 characters to collect
- Translucent, bright colours with cute cube-shaped designs
- Perfect for fidget play, stress relief and collecting
- Suitable for ages 5 years+
3 Piece Mini Mystery
Triple the squish, triple the surprise! The MushyKinz 3 Piece Mini Mystery Blind Bag includes 3 adorable mini Taba squishies in every pack. Each blind bag features a mystery assortment from 10 cute cube-shaped characters, making every unboxing a fun reveal.
